Truvo
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Business description
Truvo is a leading 'yellow pages' publisher with operations in Belgium, Portugal and Ireland and minority interests in South Africa and Puerto Rico.
Cinven strategy
Cinven identified Truvo as a business with strong market positions that required a change of strategy to exploit the structural shift from printed to online media. As part of this refocusing, Cinven sought to recruit an experienced directory management team with online credentials. The operational strategy continues to evolve with the changing market and has three main elements: improvement of the online portfolios to bring them up to world standards; recruitment of e-commerce experts to launch new online products and position Truvo as an online provider of sales leads; and continued cost control.
